The Wheatbelt Way is a self-drive tour through the north eastern Wheatbelt in Western Australia. It was funded through WA’s Royalties for Regions program to attract visitors and promote the unique features and history of WA’s Wheatbelt.

 

Tangelo worked closely with NEWROC (the North Eastern Wheatbelt Regional Organisation of Councils) and Kirkgate Consulting to design a brand and collateral material for the Wheatbelt Way.  We started by consulting with multiple shires and community representatives to develop the brand concepts. Our concepts feature stories and photos from long-time residents of the area, giving the material interest and real-life appeal.

The design was then applied to a trail booklet, a fold-out map, the website, graphics for a CD, signage and a display.

 

Research & community consultation
Brand strategy
Visual identity
Printed material – maps & booklets, CDs
Signage planning, design & installation  – wayfinding, interpretive and promotional
Website
Display (for field days & shows)